What is Email Marketing
Email marketing is the use of email to promote products or services and to develop a relationship with a database of existing and potential customers, that helps us achieve our marketing goals.
Why email marketing?
Email marketing is still the best performing marketing channel, outperforming others like social media, search engine optimisation, paid search and affiliate marketing. In fact, according the the DMA, email marketing’s return on investment (ROI) is up to £32.28 for every £1 spent, from £30.03 the previous year.
The main reason is that email marketing is the only channel that allows companies to target their audience with personalised messages, which not only enables them to promote their products/services, but also to build and nurture relationships with clients at different stages of the customer lifecycle.