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DIGITAL MARKETING

Most people do a poor job of nailing down the definition of digital marketing. The term is less vague than you might imagine from the outset.

What is Digital Marketing

Any type of marketing for products or services that use electronic devices.

Digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives. People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all encompassing. Digital marketing happens online and offline.

Why Digital Marketing Matters

The amount of time we spend connected to our electronic devices increases every day. In fact, we spend over 11 hours each day using electronic devices. I know what you’re thinking: “but there are only 24 hours in a day.”

This might scare you, but we’re so close to spending every waking hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.

Common Types of Digital Marketing

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing and Pay-Per-Click Advertising
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Viral Marketing
  • Mobile Phone Advertising